During my internship at Guest In Residence in New York City, I worked behind the scenes as the brand came to life. I supported a range of creative projects from interviews and photo shoots to social media strategy and content creation. Collaborating closely with designers before the company’s official launch, I helped organize campaign shoots, manage call sheets, and prepare looks and materials for production.

I also contributed to the fashion mood board featured behind Gigi Hadid in Forbes and other fashion publications, pitched social media ideas, and helped create buzz through behind-the-scenes content. Once the company launched, I assisted talent and crew during campaign shoots and continued supporting creative initiatives.

This experience gave me a first-hand look at building a brand from the ground up and deepened my passion for storytelling through fashion and media.