At Alex Mill, I managed and expanded the brand’s presence on TikTok and Instagram Reels by creating engaging, on-brand content that resonated with audiences. From conceptualizing and pitching ideas to filming and editing using Adobe Premiere Pro, I ensured every piece aligned with the brand’s aesthetic and storytelling vision.

I’m passionate about the editing process, taking the time to refine each video for maximum impact. By staying on top of social media trends and audience insights, I developed innovative content strategies that drove engagement and strengthened the brand's digital presence.

In addition to content creation, I collaborated with influencers to expand brand visibility, identifying strategic partnerships and fostering relationships that amplified Alex Mill’s reach. Beyond social media, I played an active role in broader marketing initiatives — capturing behind-the-scenes moments at photoshoots, contributing to creative direction, and supporting campaigns by designing pitch decks, organizing projects, and scouting talent and locations.

This experience deepened my understanding of fashion marketing and sharpened my creative and organizational skills. It also reinforced my passion for crafting digital narratives that captivate audiences and bring brand stories to life.